Redirecting One Page of Content on Domain A to Domain B

[EGOL]

Let's say I have a nice page of content on Domain A, which is a strong domain.  That page has a nice number of links from other websites and ranks on the first page of the SERPs for some good keywords.

However, I would like to move that single page of content to Domain B using a 301 redirect.  Domain B is a slightly weaker domain, however, it has better assets to monetize the traffic that visits this page of content.

I expect that the rankings might slip down a few places but I am hoping that I will at least keep some of the credit for the inbound links from other websites.

Has anyone ever done this?  Did it work as you expected?  Did the content hold its rankings after being moved?

Any advice or philosophical opinions on this?

Thank you!

[SteveOllington]

I suppose it's not really much difference from moving a website from one domain to another, it's just that it's a page instead of a whole site. I've done that before under instruction from clients. I cautioned against it due to the older domain having a bit of trust through age and the new domain being brand new, but thankfully for them their older domain didn't rank that well anyway so it wasn't too much of a loss. I guess it happens any time a company changes its name and therefore its domain for branding purposes. In that sense I suppose it all depends on just how strong the new domain is compared to the older one whether it's a good idea or not.

[EGOL]

Thanks Steve,

I agree.

I have redirected a few domains with good to great results... just never tried it with a single page.

[Dan-Petrovic]

Ha! I was in the same situation recently and eventually decided to keep the page where it is and earn links towards the new resource rather than fiddling with 301 redirects. The reason was that both pages could convert (on both domains). I could have done a canonical and point to the page B, but that didn't seem fair either so I just left it as it is.

[EGOL]

I thought about leaving it there and launching brand new content on Domain B... but need to get the action on the more appropriate domain before summer traffic arrives.

[Blargh123]

I have done numerous single page 301's and had pretty promising results.  Much of the link juice seemed to flow uninhibited and after a few weeks SERP rankings started to see pretty "explosive"(very contextually used here) growth.  Similar results to general content migration, but you can get the Google juice flowing a bit better having using a 301 "seed"  thats already established.

[vforvinnie]

I look forward to seeing more input on this issue too.  I am having the same issue as we speak.  One of my smaller (but older) network sites is outranking the bigger site for a particular (big)  keyword that I want to rank for.  I keep thinking about doing something with it, but I am hesitant.  I am also a bit greedy, as I think I could get both sites on the first page with some more work.

For now I am going to go back and optimize the smaller site so that it will be more suited for monetization.

[EGOL]

Jordan, Thank you for sharing your experience on this.  Glad to hear you are getting good results.

E

[Gab-Goldenberg]

Would it not be easier to get the lead gen / advertising / monetization stuff to transfer over to the other domain as well? Presumably if its a choice-of-where-to-advertise thing you can influence them to see the light; if it's that B has a stronger brand / greater ability to convert, then perhaps a moderate rebranding to tie the two together (and thus use testimonials from A on B can work?) Easier to control logos and colors than google's algo...

[EGOL]

Thanks bookworm!  Interesting ideas.