The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Keyword Research
    4. Keyword Research: Does Google view the word "and" as an "or" statement

    Keyword Research: Does Google view the word "and" as an "or" statement

    Keyword Research
    5 3 963
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • EricVallee34
      EricVallee34 last edited by

      I'm doing keyword research and one of the terms I have found that work for my website are "exercise and vitamins".  One of my colleagues told me that Google views searches that contain the word "and" as an "or" statement (i.e., the searcher is looking for either "excercise" or "vitamins").  My understanding of the word "and" is that it is a stop word, which is ignored by Google.

      Which is correct?

      1 Reply Last reply Reply Quote 0
      • MarloSchneider
        MarloSchneider last edited by

        The and operator is an and operator, not an OR.  It works like you would think it would.

        Straight from the mouth of Google:

        "The OR operator
        Google's default behavior is to consider all the words in a search. If you want to specifically allow either one of several words, you can use the OR operator (note that you have to type 'OR' in ALL CAPS). For example,

        • [ San Francisco Giants 2004 OR 2005 ] will give you results about either one of these years, whereas [ San Francisco Giants 2004 2005 ] (without the OR) will show pages that include both years on the same page. The symbol | can be substituted for OR. (The AND operator, by the way, is the default, so it is not needed.)"

        Link to the operator page:

        http://www.google.com/support/websearch/bin/answer.py?answer=136861

        EricVallee34 2 Replies Last reply Reply Quote 1
        • EricVallee34
          EricVallee34 @MarloSchneider last edited by

          Just to clarify, if I'm trying to optimize a page for people interested in learning more about how vitamins impact on exercise; then would I be correct to use the "and" (as in "exercise and vitamins")?

          1 Reply Last reply Reply Quote 0
          • EricVallee34
            EricVallee34 @MarloSchneider last edited by

            Just to clarify, if I'm trying to optimize a page for people interested in learning more about how vitamins impact on exercise; then would I be correct to use the "and" (as in "exercise and vitamins")?

            1 Reply Last reply Reply Quote 0
            • IM_Learner
              IM_Learner last edited by

              Eric, you are absolutely correct - "and" and "or" are stop words and are ignored by Google. While doing the keyword research you will come across key phrases consisting of stop words because they were searched for.

              What Spencer has written is absolutely correct but i feel that here we are merging two different things.

              You can definitely use "exercise and vitamins"

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post
              • Keyword Research for Low Volume Keywords
                brooksmanley
                brooksmanley
                0
                3
                208

              • Keyword Research - Min "Volume" recommendations
                davidwang
                davidwang
                1
                6
                162

              • Which "search volume" stats should I choose? Moz or Google Keyword Planner?
                DonnaDuncan
                DonnaDuncan
                0
                3
                608

              • Keyword Research for country not listed by Google
                grobro
                grobro
                0
                2
                121

              • Google Keyword Research Tool - Monthly Totals for Similar Keywords?
                garney
                garney
                0
                3
                94

              • Do "search keywords" matter?
                WNL
                WNL
                0
                6
                223

              • Is there anyway to view the Keyword Ranking Report with the Google traffic estimator stats?
                smokin_ace
                smokin_ace
                0
                2
                525

              • Is "in" a keyword differentiator?
                TahirLiaqat
                TahirLiaqat
                0
                2
                701

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy