Best Practice for Non-Cannibalisation of Money Term

[timhatton]

Say I have a site which sells widgets.

Site structure is as follows:

• Home
• Widgets
  • Blue Widgets
  • Green Widgets
  • Red Widgets
• About Us
• Contact Us

I know the money term is "blue widgets".  Not "widgets" (as this is too generic, and blue/red/green widgets are only a subset of the whole 'widget' universe).

How do I prevent the site from cannibalising this keyword?  Do I only try to make www.mywidgetsshop.com/blue-widgets the main page for blue widgets or do I try and make the home page rank for this phrase?

[EGOL]

Google currently ranks multiple pages from the same site so if you have mojo for "blue widgets" you can get #1 and #2 in that SERP.  I have seen four or five pages from a single domain ranking for a single keyword.

IMO cannibalization is an opportunity for me and a problem for my competitor.

[timhatton]

Thanks - good point on the #1 and #2 slots!

[aarondicks]

Go for the deep page lining and aim to achieve the double listing like EOLG has suggested!

[AaronSchinke]

Double listing - all the way!