Does Google Places pick up interior pages?

[Champions]

For example, we have optimized all of a clients interior pages to the point where it is competing with some of their competitors main pages.  Unfortunately, they do not show up on most of the Google Places keywords.  Their competition, who are lower than them organically, automatically show up in Google Places while they do not show up at all.  Organically they are 2nd or 3rd in most of their keywords, but no one near the top in Google Places.

Thank you!

[alexhoug]

Google Places has a very different algorithm compared to the organic Google Search algorithm. For Google Places, you will be optimizing their one Google Places page to get it to show up in the search results. The two main driving factors are reviews and citations, but I will go over an overview of the rough process you should do for them.

Quick definition of Citation: A listing in a local directory, online yellow pages, etc.

The Process

1. Claim and fill out or have them fill out their Google Places page COMPLETELY. Add descriptions, pictures, videos, EVERYTHING.

2. Have them proactively collecting (hand written) reviews so you can distribute them later on.

3. Go to UBL.org (Universal Business Listing) and purchase just the simple/basic package for them. TIP: Being a pro member of SEOmoz you have a group discount code that will give you great deals and instead of the basic package costing $39, it'll only cost $23. When registering at UBL.org use the code: seomoz2212. That's a great deal for you. The reason for this, is it will give you some nice citations all across the internet over the course of several weeks.

4. Collect the reviews from the client. At this point, you should be a few weeks in with the citations and you will be able to start posting reviews (DON'T EVER PUT THEM ON THE GOOGLE PLACES PAGE).

5. You will start posting reviews on the places with the citations (Yelp, Superpages, InfoUSA, etc.). How you will do this is, first scan your image and then post it to a place like Posterous.

6. Go to one of the places where your business has a citation and register an account, (on behalf of the client) and then post the transcribed review on the site with a link back to the original written review, that you posted on Posterous.

That's rough the process. Now we are posting on the citation locations because Google syndicates that to the Google Places page.

I know this may be a bit confusing, so definitely respond to this with questions and lets keep this discussion going.

[Champions]

Thank you very much for your prompt response.

Everything has already been filled up for their Google Places page, or so I think.

The places in question is HERE.

Let me know if you see anything wrong there, oh and ps, I will DEFINITELY try out that UBL.org

[alexhoug]

Everything looks good! Just make sure when you submit to UBL.org you have the same address, phone number, information, etc. This will get you better results, because from Google standpoint if a bunch of local sites/directories are all giving the same information about a business, it must be true (so they will give you better rankings).

[AlanBleiweiss]

Have you obtained local citation type links?  Links that come from other sites and directories with similar or the same geographic location signals on them?  They're vital.  Also, have you obtained a wide variety of links pointing to your internal pages?

And how well optimized is your site compared to the others showing up?   Have you created a sweet  spot chart to compare your site to theirs? For example - how many pages does your site have for "renovations" compared to those competitors?  Even though Place page ranking has rules unique to Place pages, these optimization factors are still important.