Redirect and ranking

[turnon]

Wehave 2 websites for the same keyword

Website 1 is indexed on place 2 but we do not like that name any longer it does not fit our long term marketing

Website 2 is indexed on place 5 and this domain fits better

What will happen if we redirect website 1 to website 2?

• Fall down to postion 5
• Fall down to position 5 and after a certain period we get back at position 2 or 3

thanx in advance for your reply

[mattotoole]

Probably the second scenario but this assumes a simple site built around that keyword.  If it's ranking well for that keyword because the domain is strong from other factors, then it's more complicated.

[NextDigital51]

There are a lot of factors that might affect where you will rank once you do the redirect, such as the age of the website2 compare to website1, if you have the keywords in domain2 etc.

As redirect does not mean you will get all the value from website1 to website2.

Another thing you need to look into is whether the links you got for website2 are similar to website1 as Google will not pass value to twice.

In ideal situations if you have complete different linking profile, similar age etc, the second scenario will occur.

[mattotoole]

Clement, those are all good points.