Adwords budget for different days of the week

[digitalarts]

We operate a Google Adwords campaign that clearly performs better conversion wise on Monday, Tuesday and Wednesdays ... What is the best way to stack a higher daily budget on specifc days in Adwords - There doesn't appear to be any formal way of doing this and the advice online is mixed...

[flowsimple]

I can think of several things you could do, and depending on your campaigns, one or a combination of these could work for you:

1. Change the Ad Schedule settings and use "Bid Adjustment" to be more/less for desired days.
2. Change your Ad Delivery settings to Optimize for conversions. Let Google naturally automate this for you.
3. To create a hard daily budget for each set of days, run two separate campaigns with specific days in the settings. (I don't actually recommend doing this unless the other settings don't help you accomplish what you're looking for.)

[RogerGreene]

Great suggestions Pashmina. I would definitely go with number 1, this should be able to do exactly what you want since you can set the ad scheduling to 0 on days you don't want.

I would hesitate to automate it by telling Adwords to optimize for conversions. I haven't had good luck with this in the past and it take a while for Google to get a handle on what converts and what doesn't, so you might have terrible ROI for a few weeks.

[flowsimple]

Totally agree Roger, that setting is only good for those humongous campaigns with tons of data points. To circumvent the issue, for smaller campaigns I sometimes:

Start/run campaign entirely on basic/default settings. Even ad rotation. Days. Bids. Everyything. No smart anything. Everything bare bones basic, as if I were dealing with the Adwords interface from pre 2005. Then once enough data has collected I automate things one by one. Nothing beats the pure raw data in the beginning to give a better picture.