Using Canonical Tags to Boost Lead Form Ranking
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I presently have a number of whitepapers that bring traffic to our site. If a visitor elects to download the whitepaper they are taken to a lead form with an abstract of the whitepaper. The abstract is present because the visitor may or may not have come to the lead form directly.
I imagine this would be a "no no," but how do you feel about placing a canoncial tag on a whitepaper that points to the lead form w/ abstract?
The obvious idea being to take the umph of a whitepaper to direction search visitors directly to the lead form.
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Since the content on the whitepaper would be significantly different from the content on your lead form, I wouldn't do it. That doesn't mean it wouldn't work, it might, but I wouldn't do it.
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I am with you. Seems sneaky since it's not to combat duplicate content.
Thank you for the validation.
