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    4. Using Canonical Tags to Boost Lead Form Ranking

    Using Canonical Tags to Boost Lead Form Ranking

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    • shoffy
      shoffy last edited by

      I presently have a number of whitepapers that bring traffic to our site.  If a visitor elects to download the whitepaper they are taken to a lead form with an abstract of the whitepaper.  The abstract is present because the visitor may or may not have come to the lead form directly.

      I imagine this would be a "no no," but how do you feel about placing a canoncial tag on a whitepaper that points to the lead form w/ abstract?

      The obvious idea being to take the umph of a whitepaper to direction search visitors directly to the lead form.

      1 Reply Last reply Reply Quote 0
      • stevenmusumeche
        stevenmusumeche last edited by

        Since the content on the whitepaper would be significantly different from the content on your lead form, I wouldn't do it.  That doesn't mean it wouldn't work, it might, but I wouldn't do it.

        shoffy 1 Reply Last reply Reply Quote 1
        • shoffy
          shoffy @stevenmusumeche last edited by

          I am with you.  Seems sneaky since it's not to combat duplicate content.

          Thank you for the validation.  🙂

          1 Reply Last reply Reply Quote 0
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