Domains

[wazza1985]

I am currently working on a huge website which ranks very well receiving 150,000 visitors every day.

I have been offered the chance to buy some more domain names which would suit my keywords in the current site. These domains as a keyword also receive huge amounts of traffic.

Would it be beneficial for me to do this....if so why?

Thanks

[Andy.Drinkwater]

Matt Cutts has been quoted recently stating that perhaps they give too much rank to keywords in domain names, so tread carefully as this could change.

Regards,

Andy

[MaryAnneG]

I'm assuming the keywords in these domains are generic in nature?

There are two ways to go - 1) Build other sites on the domains and leverage them in some manner.  This can become a huge task to manage - instead of promoting one site, now you have a whole group of them to deal with. If that's your plan, IMO this is a risky time to make a big investment - at least, not until we see how Google is going to implement the keyword domain changes iNET referenced.

2. If the domains get direct navigation ("type in") traffic, they could be redirected to your primary domain.  In that case, search becomes a moot point.  But buyer beware - only the top quality domains get this kind of traffic in any volume -make sure the seller has reports to back up any claims and beware of traffic-boosting scams.