I rank well in google but poorly in Yahoo

[DavidS-282061]

Why is this the case?  If there is a filter or penalty on my site from yahoo, how do I ask yahoo to correct this?

[Andy.Drinkwater]

You can't ask Yahoo to do anything about it. Each SE will have their own algorithm which will mean results differ. You optimise for one, another will suffer.

My advise is just carry on following standard guidelines for a well designed site, keep it fresh with good, strong content and be active in Social Media, as the SE's do use Twitter and Facebook as metrics.

Good backlinks are always going to help, but you need to have something good there for them to want to.

Regards,

Andy

[A_Q]

iNet SEO is right! Carry on with the best practices. I wouldn't worry too much about not ranking well in Yahoo. If you were ranking well in Yahoo and not Google then I would panic.

Depending on which country you are in may make a difference. If you're in the UK Google dominates hugely. I think Yahoo has around 5% search engine market share here. So although it would be nice to rank well in Google - all is not lost!

[Tompt]

Okay take this with a pinch of salt because this is quite old information and things do change quickly in this business. Yahoo used to value pages over domains, so if you had the 'best' page on a subject that is what would count, the information on the domain itself was largely irrelevant, and this may still be the case. Google has a more holistic approach, considering the domain as a whole.

This may be what is causing the difference. As Andy says they all have their own algorithms and ways of judging a site, and this is just a symptom of that.

It's not really a reason to worry though Google is still the largest player (certainly in the West and especially the EU) and exposure on there will likely help push your rankings on the other search engines up as well over time.

Lets face it, if you're doing well in Google you're ahead of the game, you've done well. For the time being just keep doing what you're doing.