The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Technical SEO Issues
    4. How should 301 redirects affect Page Authority?

    How should 301 redirects affect Page Authority?

    Technical SEO Issues
    2 2 1.0k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • LDS-SEO
      LDS-SEO last edited by

      We recently setting up 301 redirects from one of our sites so that the site redirects from the www version to the non-www version for all pages.  We want to quantify what we expect to see as results.  From what the experts say, we'd expect that the Page Authority of the canonical versio (non-www) will be higher than either of the two separate ones were previously.  For instance, if this page - www.website.com/information/ - had a PA of 57 and this one - website.com/information/ - had a PA of 53, some time after the 301 redirects from www to non-www have been put into place, we should see the non-www version of that page move up to some PA about 57.  It our thinking correct?  How long does it normally take to see a PA update take place in a scenario like this?

      Thanks,

      Richard

      1 Reply Last reply Reply Quote 0
      • randfish
        randfish last edited by

        Richard - most likely, you're correct. PA, however, is an amalgamation of a lot of metrics combined via machine learning against Google's SERPs to produce the highest correlated metric with rankings. Thus, it could well be the case that this move doesn't boost PA (and PA itself recalculates/calibrates with each index).

        However, I wouldn't be too worried about PA - I would be worried about potential rankings and traffic, and it sounds like your solution should help with that (if you're combining like/duplicate content).

        1 Reply Last reply Reply Quote 1
        • 1 / 1
        • First post
          Last post
        • Page for page 301 redirects from old server to new server
          cindyt-17038
          cindyt-17038
          0
          5
          398

        • After I 301 redirect duplicate pages to my rel=canonical page, do I need to add any tags or code to the non canonical pages?
          Mike.Goracke
          Mike.Goracke
          0
          2
          125

        • How does this rank? - a page that is 301 redirected
          Morris77
          Morris77
          0
          5
          279

        • Can you 301 redirect a page to an already existing/old page ?
          Bryan_Loconto
          Bryan_Loconto
          0
          3
          262

        • How do I 301 redirect a number of pages to one page
          AndersS
          AndersS
          0
          5
          404

        • Delete 301 redirected pages from server after redirect is in place?
          RuthBurrReedy
          RuthBurrReedy
          0
          5
          4.0k

        • Is it better to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
          EGOL
          EGOL
          0
          2
          417

        • How do 301 redirects affect rankings?
          akim26
          akim26
          0
          4
          1.6k

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy