How to get more page impressions?

[Goetzman]

You shouldn't base anything off of impressions... What do you really want your customers doing?

[SallyO]

It's about health and wellness and we have an affiliation with a online farmacy. So there's a shop and there's a big area just for information

[SallyO]

My boss ist basing a lot on page impressions... But what the customers really have to do is to buy things in the shop of our affiliate partner.

[SallyO]

Thank you for your propositions!

[HiveDigitalInc]

1. Add tags to each article that link off to related content (an easy way is to just have it link to your site search results for that tag)

2. Increase internal linking in the content of your articles to other pages on your site to coax users into reading more.

3. Include "related pages" or something similar at the end of every piece of content published on your site.

4. Add "popular pages" to the sidebar to catch people who might simply find your most popular information interesting.

[Andy.Drinkwater]

Can you add your URL so I can have a look please? It will be much easier to tell you a little more about what is going on.

Regards,

Andy

[DavidKonigsberg]

Where do you get your traffic from is also important-  make sure the content relates to what they are looking for

Also we really need to see the site to know whats wrong

[perfectweb]

Given that you've said your ultimate aim is for users to purchase things from your affiliates shop, you are really measuring the wrong thing by measuring page impressions.

Imagine a scenario where all users arrive to your site at an article page. At the end of the article page there is a link to buy a product. This link takes the user to your affiliates shop where he/she then buys a product. The user has visited exactly one page on your site (1 page impression) and earned you £x in revenue.

The above example would be more valuable to your business then say if they landing at the same article page, read 5 other related articles and then purchased nothing.

If the website makes money through selling affiliate products, you probably want to be measuring the number of sale made vs. the total number of unique visitors (conversion rate) or the number of pages a visitor reads before purchasing from you.

Don't measure the wrong statistic. make sure you know what you are trying to achieve and measure that!

[SallyO]

We get traffic from adwords and organic search 89 % from linked pages 7% and directly 4%

[SallyO]

I would love to have you a look but  but I cannot name the URL because this project is an external one and the client does not  want that. Thank you anyway