What are the 10 most competitive keywords?

[Goetzman]

WoW! thanks for sharing that link

[Andy.Drinkwater]

You're welcome

It makes interesting reading, doesn't it And a very effective way they use to come up with those that are most profitable.

[Goetzman]

I have a client I'm doing a proposal for.... that does insurance.

makes me want to charge a higher rate.

[Andy.Drinkwater]

If it falls as a part of the quote then yes, I would certainly add that in for them. Could be a worthwhile payoff for you - and them

[Riggz]

From personal experience email marketing is a pretty competitive area, one of my buddies at another company mentioned that insurance and payroll were pretty competitive as well.

[MaryAnneG]

A couple of others which could be in the top 10:  Poker, Gambling ...(those won't show up on Adsense top lists because of content guidelines), Downloads, Loans, Free ... I would put those ahead of Homepage or Click Here because nobody's likely to be optimizing for the latter two (at least, not on purpose!)

If your prospective insurance client is a local business, expect to be up against a LOT of competition - from other locals and the big, national brands.  Choose your battles wisely :).

[Goetzman]

I decided just to do a more localized focus , but I just showed them that link and said they are getting a good deal!

[Goetzman]

lol yeah any form of marketing I could see being extremely competitive!

[Goetzman]

true, I'm pretty desperate for clients tho.. i'm willing to put in 4x the hours that I actually bill.

[Riggz]

The recent Google update actually helped quite a bit though, we went from not being in the top 50 for some terms to being at the top of page 2, actually have a reason to work for it now!