Singular X Plural on keywords

[e-Lustre]

Hi there...  I´s always confused about which one should I focus, keywords in singular or plural.

Some says: "look at Google Insight and look which one has more traffic", other says "go for the plural, because you´ll get both keywords at the same time (ex: dogs and _cat_s).

Which one is the right way ?

[Nemek]

Check in the Adwords Keywords Tool. Be sure to check the box "Exact" instead of "Broad".

There are some phrases where there is a significant difference in traffic between plur./sing. Be aware though that sometimes there is a slightly different intent for sing./plur. searches.

[Andy.Drinkwater]

Check your google web masters account for examples of why google doesn't worry too much about this. Under the significance' on my site, there are 4 occurrences of how the word Design has been found. They are Design, Designing, Designer and Designs. Whilst search traffic might show you one thing, google is smart enough to recognise the word Design is the same as Designs. Just write it so that it makes sense to the reader because the quality of the content is playing a big part now. Regards, Andy

[elephantseo]

Use both on the page and follow iNet SEO's advice about making it sound correct.