Adwords Question

[theconstructioncentre10_gmail.]

Hi,

Not your standard SEO question, but I need expert advice all the same!

I am looking to set up an adwords campaign to track several things.

I need to track the initial page the click lands on from the PPC advert

I then need to track this click to see if they click to  register on the site

I then need to track if they fill out the registration form and complete

The aim of this is to measure just how many people click the PPC advert, then drop off the site as they go through the sign up process.

Can this be done on adwords PPC tracking with the code adwords generates? and if not has anyone done something similar?

many thanks all!

[MartinOddy]

I think this might be what you're after.

[DavidKonigsberg]

You can setup multiple conv tracking codes and/or track it thru analytics goals/ funnels

-look into analytics funnels they do just that -http://www.youtube.com/watch?v=IibCs23EuiE

[damionbrown]

David has it -- you'll want to do this in Google Analytics to get the best and most actionable data IMO. I always prefer doing this kind of thing in Analytics and not Adwords as you can also track what happens in organic / social / direct traffic, and see how that compares to your PPC clickstream.

So, in Analytics, set up a Goal at the final, confirmed "registration complete" page. You can then set up a funnel for the Goal (with the same steps as you outlined in your post).

(Setting up a funnel isn't mandatory, as you can get the data you want to extract from raw pageviews... landing page > registration page > confirmation page.)

You might also like to try this Excel Goal Funnel Report that pulls conversion data from Analytics and lets you do a lot of analysis, pivoting, and whatever else takes your fancy!

http://www.savio.no/blogg/a/100/free-excel-goal-funnel-report-for-google-analytics#b

[theconstructioncentre10_gmail.]

Great, many thanks for your time on this Damion.

[theconstructioncentre10_gmail.]

Thanks David, between this answer and Damion you have given me some great advice, thanks for the URL - most helpful.