How to improve SERP rankings in other countries?

[Amjath]

We have a .com website in English targeting global visitors.

We have good rankings on Google USA for our targeted keywords

But we do not rank well in APAC e.g. Sigapore and Australia.

What could we do to get ranked in these countries?

We received a recommendation to sign up for .sg and .au domains and replicate our

Website for Singapore and Australia. But wouldn’t it contribute to duplicate content

Issue? We are in software industry and do not have locale specific content.

Please advise.

[Guest]

This post is deleted!

[Nemek]

Hi Supriya,

You can copy the website to .au/.sg domains and it won't cause duplicate issues, as since you don't rank in Google.com.au or Google Singapore currently, there is nothing the "duplicate content" could threaten the.

The Singapore/Australian domain names will have a bit easier time ranking in their respective Google versions, but... you still need links to those website, especially links from Australian/Singapore websites.

And this is the second strategy you can use - build Singapore/Australian links to your current website. They will help you rank in Singapore/Australian and at the same time you'll leverage any authority your website already has.

[Amjath]

Thanks Nemek! Is the second strategy a better idea then?

[Amjath]

Thanks Joel for the link! I had missed the whiteboard friday and found in my RSS feed later after I posted the question here. sorry about that.