Link building? I really dont get it is there an easy way
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I Have been using a link exchange website called linkmarket. I have been told that these kind of website dont really do you many favours but i have signed up for a year so i am currently still using it. What does everyone think?
Also is there a proven way to get high quality links with out spending hours traling other websites and asking if they want to exchange links because the normall answer i get is NO!
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No, I have never used Linkmarket. That being said, have you been monitoring the traffic / conversion data associated with the keywords Linkmarket is targeting? That should give you a really good sense of whether you are getting what you are paying for. Also, have you been auditing where these new links are coming from? I would want to be certain any link building partner wasn't linking in from dubious sites.
Rather than asking people to link to your site, have you considered focusing on the content you are offering on your site(s)? Are you offering content people would want to link to in the first place? There are many approaches to generating this type of content. Consider the following...
- Publish editorial content to a blog
- Create forums for your visitors to create discussions
- Q&A for visitors to ask questions (like this)
- Potentially viral content such as videos, infographics, published research, etc.
I also strongly recommend you watch Tom Critchlow's whiteboard Friday video that focused on Outreach for Linkbuilding - very informative.
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And you're probably going to hear it again, sorry.
I'm unfamiliar with linkmarket but it sounds like the sort of thing that could actually get you penalised instead of just not doing you favours. I'd be very careful of continuing to use it, but as I say, I don't know enough about it.
The best way to get links if you don't want to actively engage people to get them is to write viral and linkbait content, which is again easier said than done.
The other alternative is to pay someone else to do it for you, but that can get pricey even if you're not using the budget to buy paid links.
I'm afraid building links does involve a lot of leg work.
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FIrst off, let me answer your most burning question- is there an easier way to get high quality links without hours of work on the backend? No. A handful of directories (business, web, local) are still worthwhile to pay/submit to, but thats where the easy part stops.
I am not familiar with linkmarket, but i did take a look at thier website- doesnt look fantastic. Sounds like too much reciprocal linking going on. May be useful for a handful of links, but i wouldnt use that as your primary link building source.
Although it takes hours on your own, here is a good way to organize your effort to make it a little less sporadic:
- Get an entire potential link list together before you begin. I create a spreadsheet for each site, and then start hitting a mixture of tools; SEOmoz link finding tools, i use a product called Web CEO that has an ok link/partner finding tool that spits out a long list of potential websites to get links from. Then you manually start searching, I really liked this link finding parameter post on Search Engine Land post that gives some good search operators to use. Take a bunch of these combined tools with your own searching, and compile the list together in excel. Hopefully you get at least a couple hundred options.
- Craft a link request email template- but MAKE SURE YOU CUSTOMIZE/PERSONALIZE it!! Ask for specific pages to get a link from, know the website, make sure you sound like a real person.
- Dedicate 1 afternoon a week (a few hours at least) to start going down your list. Without dedicating a specific time, it wont happen. I know from experience.
- Track contacts/responses. In your excel sheet, track the date that you requested a link, track any response, and finally the date you got a link.
- Be willing to reciprocate. Its only fair to provide a link back. Not as useful, but you should take them all.
- Participate in online communities. Even when some places "no follow" links (blogs, forums, news sites) I have found that those links still play into your recognized "domain authority" in an intagable way. Dont ignore those.
Hope that gives you a start!
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Dont use linking scripts. Thats what I would suggest. Try getting contextual backlinks from content sources such as wkipedia. Sadly, there is no short cut to link building, but its what that will give you the mileage. Link building today is useless.
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Link building is work, there isnt quite a get rich quick scheme to game the search engines! You would be better off contacting webmasters and building your own high value link exchange, if recriprocial links are your thing. Publish informative blogs, spread link bait!! dont rely on link markets
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No easy way, but through time and effort, things do look up as you get more proficient in obtaining links. Social Media might be a quicker way if you very social and well received.
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Paid, targeted, individually prospected links. Sorry, but it ain't cheap.
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Well, there is nothing else to add, guys said everything. I just want to add one tool you may use with success... http://soloseo.com/tools/linkSearch.html play with it and you can be shocked with results.
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nice tool Luke. I have never seen that one before. Takes the whole search query finding one step further.
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Glad you like it! Hope you will enjoy using it. They did really good job creating that tool... I'm sure with time you will like it even more!
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oldie but a goodie, been using it for years. I also really really like Whitespark Citation finder: http://www.whitespark.ca/local-citation-finder/ for local directory links - critical for ranking local sites. Though they've limited the free access a bit since they first started...
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Nice little tool* *This comment is not personal!
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Why not use seomoz Juicy link finder tool and email all of the site owners on the result page? For 10 "No" answers you should get 1 "Yes".
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Solid advice. Spend the majority of time focusing on your content. Spend the rest of your time getting in front of an audience who is ready, willing, able to link to and further publicize it.
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Definitely stop using this service! Simple as that.
Look to get guest blogs, some profile, comments and forum links, (but concentrate your time in other areas). PR and relationships with high authority sites such as newspapers is an absolute must!
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LOL
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I have not seen Raven Tools mentioned here.
I am not affiliated with them in any way (other than a satisified customer). And I acutally use their toolset more for reporting than actually tracking links. But I find it easier to utilize their system (and their toolbar) to add an track links than an excel spread sheet. You can always export to excel if you want to do some more indepth analysis.
There is some learning curve to get everthing setup, but the additional features are well worth (just the reporting alone was worth it for me, saves me lots of time every month)
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Hey My Friend,
What the others are saying is true there is no easy way. But depending on the competition for the keywords your after it can be easier then some are stating. Just remember slow and steady wins the race.
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I agree. Being able to track links you've aquired and monitor links you may be working on is a big plus to Raven's tool belt.
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