Too many 301 redirects - good or bad?

[IM_Learner]

Hi,

Currently, page A is redirecting to page B. I am in the process of developing new site for the same domain and this time page B will be redirected to page C. This is gonna happen on many pages. Is it correct or should i adopt some other strategy? Will it have adverse effect on the speed of my site?

Page A -----> Page B ------> Page C

Regards,

Shailendra

[petrakraft]

A 301 Redirect is a permanent redirect which passes between 90-99% of link juice to the redirected page. So this means you loose a lot of link juice. Apart from that that redirects from A to B to C are not the best practise and are not recommended.

[IM_Learner]

What strategy you recommend to solve the issue?

[petrakraft]

Every redirect is passing link juice but as I wrote not 100% - only 90-99% - so you have a loss each time.

Here a link you should take a look at: http://www.seomoz.org/blog/whiteboard-interview-googles-matt-cutts-on-redirects-trust-more - "It's a bad idea to chain redirects".

Regarding your strategy - I am not able to pass an adaquat advice because I don't know your technical possibilities.

[IM_Learner]

Thanks! I will pursue i further

[saibose]

Chain redirects happening at page level hurts if you have had the URL in the past and Google had indexed. I think that when you consider the situation that not all juice is transferred from the redirected page to the landing page, chain redirects makes you lose page authority.

If you have an architecture (server architecture), webcache in place, maybe (although not very sure), you can work with chain redirects to interface between your internal website architecture and your user interface.

[AlanMosley]

Chang ethings so

A to C

B to C

I am not sure that 2 redirects is really that bad, i saw a matt cutts video where he made it sould like i or 2 was not the problem.