Link Age - Ranking Signal

[qlkasdjfw]

Is the age of a link a ranking signal?

[RogerGreene]

Rand talks about this one in a Whiteboard Friday: (skip to 5:50)

http://www.seomoz.org/blog/age-of-site-and-old-links-whiteboard-friday

The short answer answer is that it could be a signal. I would venture that, if it is a signal, it isn't a very big one. Hope that helps.

[Getz.pro]

Not the link itself, but the page that this link is on might get more important as they grow older as they obtain more links. So it is not the age, but rather that with age comes more links to that page (hopefully) and therefore that page gives out more link juice to your page.

I hope that helps. Watch that WBF that Roger linked to.

[DavidKauzlaric]

Don't worry about it. As Rand says, if it is a ranking signal, it's tiny. Why waste time/energy focusing on that when you could focus on the things that matter, like content and linking!

[Thos003]

I agree "with age comes more links to page". I would also add that the page will have undergone more testing with time and therefore relevance becomes more clear.

[Getz.pro]

Good point.

[qlkasdjfw]

How would you focus on it anyway? Just sit and wait.

[eyepaq]

It's worth considering it anyway.