The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Link Building
    4. What link building techniques do you teach to new hires with no SEO experience?

    What link building techniques do you teach to new hires with no SEO experience?

    Link Building
    8 5 1.9k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • DanDeceuster
      DanDeceuster last edited by

      Right now I train my interns and new hires on 5 techniques:

      1. Appropriate blog commenting the right way

      2. Saving social bookmarks

      3. Submitting a website to a directory

      4. Publishing articles with links

      5. How to build up, maintain and use a Twitter/Facebook/Digg/StumbleUpon profile for SEO

      Are there some other lower level link building tactics you have tried to teach interns or new hires?

      1 Reply Last reply Reply Quote 0
      • dunklea
        dunklea last edited by

        This would seem like a no-brainer, but it's not on your list so I would add effective email writing to your list. We all know a good personal email can go a long way toward building a relationship and ultimately, high quality links. If there is a website I am really aiming to earn a link from, I usually don't even ask until the second or third email, and by then I barely even have to ask.

        DanDeceuster 1 Reply Last reply Reply Quote 6
        • StalkerB
          StalkerB last edited by

          First thing that came to my mind was email writing but Andrew's covered that already.

          That to me goes hand in hand with link evaluation, deciding what's a good link and why; number of outbound links on a page, using mozRank or Raven tools evaluator to give a quick evaluation as to a page's worth then look at what links are going into that page, context, link location, that kind of thing.

          But I guess the stuff you're covering is the very basics and the evaluation a bit more advanced and then how to find those links in the first place to evaluate is the hard part 😄

          1 Reply Last reply Reply Quote 0
          • DanDeceuster
            DanDeceuster @dunklea last edited by

            Andrew, I haven't done this because I worry about having multiple employees and interns roaming around looking for good sites. They will undeoubtedly find the same websites and contact the same people and then we could look like spammers. Is there a safeguard against this so that they all avoid the same sites?

            StalkerB dunklea 2 Replies Last reply Reply Quote 0
            • StalkerB
              StalkerB @DanDeceuster last edited by

              Raven Tools are definitely worth checking out - http://raventools.com/

              Edit - To elaborate you can have several link builders log in and 'claim' a site to work with. It also provides a bunch of useful stats about the value of a link etc and can also allow clients to specify costs for links etc. Try the demo, see what you think 😉

              1 Reply Last reply Reply Quote 0
              • dunklea
                dunklea @DanDeceuster last edited by

                I guess it depends on your niche. I have three interns working on three separate topics on my site so I haven't been too worried about this. I guess you could keep a master spreadsheet for your interns to reference while their linking building?

                1 Reply Last reply Reply Quote 0
                • EGOL
                  EGOL last edited by

                  I think that you will do better hiring English majors who can research and write best-on-the-web quality content then hiring employees who will try to get links into existing content.  If you can get them creating content that attracts links automatically then all of the work that used to be spent on linkbuilding will go straight to content that pulls both links and traffic.

                  1 Reply Last reply Reply Quote 2
                  • Dan-Petrovic
                    Dan-Petrovic last edited by

                    1. Understanding business they link build for (CRITICAL!)
                    2. Search skills (advanced search operators, semantic flow)
                    3. Use of our internal link management database (recording, categorising and tagging links)
                    4. Content writing / ordering
                    5. Establishment of a real internet persona
                    6. Natural email writing
                    7. Phone skills
                    1 Reply Last reply Reply Quote 4
                    • 1 / 1
                    • First post
                      Last post
                    • Link Building where link building is dead. Latest tactics in a land of content.
                      0
                      1
                      68

                    • Link Building Techniques of 2013
                      ChrisDyson
                      ChrisDyson
                      0
                      10
                      1.2k

                    • Link Building for a New Blog
                      activitysuper
                      activitysuper
                      0
                      4
                      492

                    • Using an SEO Agency to build one-way links for you via link exchange
                      KeriMorgret
                      KeriMorgret
                      0
                      4
                      612

                    • What are the new ways of Link Building which will get quality links?
                      evacuumstoreSEO
                      evacuumstoreSEO
                      0
                      7
                      810

                    • Link building for rankings VS Link building for relationships
                      helpwanted
                      helpwanted
                      0
                      3
                      478

                    • What initial link building do you do for a new site?
                      EGOL
                      EGOL
                      1
                      9
                      1.4k

                    • Link building and directory links to a new site
                      RyanKent
                      RyanKent
                      0
                      3
                      749

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy