Mobile Web Apps
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Our newspaper website has an extensive readership in the US, UK, Australia and UAE. Should we go for a mobile web app? Is that worth the investment considering the fact that you have to design different apps for different devices. Or does a mobile version of the website work fine?
Also, are there any specific guidelines that you shoudl follow when designing web apps with regards to SEO? Also, if you could point out some good resources for getting web apps designed, that would be great!
Thanks,
Rishad.
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Hi Rishad,
Regarding the should you, I would look at me analytics and see how many mobile platforms are accessing your site and which ones. Mobile apps should not be just a rehashed version of the web page. It should be unique and much better than the web version. You need to find out why people are accessing your site on mobile platforms. Convenience, travel, or platform of choice? I would survey those mobile visitors with 3-5 simple question about mobile content.
I would not see any need of SEO on an application, just like there is none for your desktop apps. Mobile apps are more concerned with ease of use, content access (is it localized or in the cloud).
I will revisit this post to hear what others say on finding a good mobile programmer. I am looking for one for iOS work for a client.
Cheers