Internal Linking for Newspaper Websites

[RishadShaikh59]

Now, there are a number of do's and dont's when it comes to internal linking, but do those rules apply to news websites that have to interlink relevant news stories, primarily based on their relevancy to the user and the value that they have to provide rather than keeping the idea of page rank sculpting in mind? What's your take on this?

[ThomasHgenhaven]

I don't attribute too much value to page-rank sculpting. It's based on such a flawed understanding of SEO - that SEO is about sending PageRank to a few but important pages that will then rank. Good SEO is about making the website easy accessible for users and crawlers. And internal linking is great for this.

Internal linking is a great way of doing SEO, whenever it's done with a user perspective in mind. I'd be thrilled to work with internal linking on news websites, as it is possible to do so much relevant inter linking.

So I guess my advice would be, that all links should be based on relevancy, not PageRank sculpting. That does NOT mean, however, that you cannot optimize the anchor text on the links, or place them strategically (e.g. links to most important pages in the top of the page; lower priority in the bottom).

[RishadShaikh59]

Yup, that's exactly what I do here and I believe it is of utmost importance when it comes to delivering value to your readers. Just wanted to confirm that what I'm doing is in fact the correct approach. Cheers!

[Dan-Petrovic]

Consider how your related articles are handled. At the end of an article you could have related content which is great for both search engines and readers.