Brand Name Importance in SERPS

[moliver1022]

I have a client who we will call "A&Ahomes.com" who has a competitor moving into their area who we will call  "ArnoldHomes.com." My client's actual business name includes Arnold and the concern is when "Arnold" is googled that their competition is at the top of the SERP'S.  Would it be beneficial from an SEO standpoint to adjust their current domain name to include their full brand name?

[seoelevated]

Although the impact of keyword match in domain names isn't as high as it once was, my current experience is that it still is a very significant ranking factor. I've recently (last year, and also about 4 years ago) completed two domain name changes, and the impact on searches where the query term is/was matched in the domain name definitely has an impact. That said, after an initial "honeymoon" period, you're likely going to see some negative ranking impact of a domain name change, regardless of the specific domain names. My recent experience has been that things get crazy for a week or so, then look really good for 1-3 months, then the negative impact hits, and then it takes quite a while (sometimes more than a year) to get everything back to where it was. So, if you do change domain names, it needs to be seen as a long-term strategy, not a "this year" one.

[seotoolshero100]

Looks waste. It must be around Google map like flashing