How can I increase Page Authority of my website?

[Guest]

This post is deleted!

[samantha.chapman]

Hi there!

Ah, so Page Authority in Link Explorer and the Links section of your Moz Campaign correlates with Google rankings to give you an accurate representation of a sites's ranking power.

In terms of improving your Page Authority, with the information above in mind, it's best to look at both you on-page SEO to make sure you've covered the basics.

Then you also want to look at your off-site SEO and building more links more links to your site.
There are lots of different areas of Link Building to explore, from patching up broken links, improving your internal link profile, and good ol' fashioned content creation.

Here is a great video by our founder Rand which goes over some easy link building tactics to get you started. You can read more about PA here: https://moz.com/learn/seo/page-authority

I hope that helps to start you off! Let me know if you have any other questions :]