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    4. After you remove a 301 redirect that Google has processed, will the new URL retain any of the link equity from the old URL?

    After you remove a 301 redirect that Google has processed, will the new URL retain any of the link equity from the old URL?

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    • johnwalkersmith
      johnwalkersmith last edited by

      Lets say you 301 redirect URL A to URL B, and URL A has some backlinks from other sites. Say you left the 301 redirect in place for a year, and Google had already replaced the old URL with the new URL in the SERPs, would the new URL (B) retain some of the link equity from URL A after the 301 redirect was removed, or does the redirect have to remain in place forever?

      1 Reply Last reply Reply Quote 0
      • GastonRiera
        GastonRiera last edited by

        Hi there,

        Well, there is no hard evidence that Google still considers those backlinks after the redirection is gone. Neither that after a year backlinks actually carry value.
        If you don't have the urgent need to remove that redirection, I'd keep it for as long as I can. It doesn't hurt more than a few bucks a year its domain renewal.

        Hope it helps.
        Best luck.
        Gaston

        1 Reply Last reply Reply Quote 1
        • johnwalkersmith
          johnwalkersmith last edited by

          Many thanks for your helpful response Gaston!

          1 Reply Last reply Reply Quote 0
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