Why my logo is showing in map pack results

[danieldaher]

I run the SEO for a multi-location retail company. All of our locations, except one, show our cover photo from GMB in the map pack in the other city the logo shows up. Why would that happen and how can I change it? My competitors have much more attention-grabbing pics than a logo.

[Rajesh.Prajapati]

Unable to understand what are you saying.

[MiriamEllis]

Hi Daniel!

If you're able to share the client and search term so that the community can actually take a look, that would definitely help narrow down feedback to what is most relevant to your scenario. If you don't have permission to do that, though, it's okay. Advice will have to be a bit more general, in that case.

I have some questions:

1. I want to just confirm that you are talking about the image showing up WITHIN the 3 pack in organic search ... not something you are seeing in Google Maps, and not just the image you see on your solo Google Business Profile. Is that right? We're definitely talking about the 3 pack image here?

2. What is showing up as the cover photo on your Google Business Profile when you do a brand name search for your business? Is it the logo or is it one of your actual photos?

3. Have you uploaded the logo in your Google My Business dashboard, or are you saying it's not in the dashboard and Google is pulling it from elsewhere?

4. Are the photos that you have uploaded for this location of high quality and in alignment with Google's guidelines?

5. Has the logo always been what you've noticed on this listing, or was it previously showing a photo and then suddenly started showing the logo?

Please, let me know!

[danieldaher]

Search "escape game new orleans" and it should be the first one that shows up. The Escape Game.

All photos are there in GMB and are high quality and within Google guidelines. Like I said, not an issue with any other location.

The logo is in the dashboard.

There was another photo previously but now it is suddenly the logo.

[MiriamEllis]

Very helpful, Daniel, and congrats on the good ranking!

Here is what I would do to try to jog Google:

1. Remove the logo image from the dashboard

2. Upload 5 new high quality images to the dashboard, choosing one as the profile image.

Google just wasn't showing me very many photos for this business and I think you should take away what you don't want and give them more to choose from among photos that you do want. Give that a shot. The change could be immediate or could take a few days. If you try this experiment, please follow up here if you can to let me know what happens.