Getting Google Local Pack Results

[Gavo]

Does anyone know of a good article that lists all the things needed to get good Google local pack results?

That would be extremely helpful. Thanks in advance!

[TheeDigital]

http://moz.com/local-search-ranking-factors would be a good start.

[BlueprintMarketing]

I would check out LocalU

http://localu.org/blog/a-guide-to-google-mobile-local-pack-results/

• http://moz.com/blog/secrets-of-the-7-result-serp
• http://www.advancessg.com/google-local-search-algorithm-update-pigeon-affects-7-pack-serps-seo-strategy/
• http://searchengineland.com/google-local-pack-displaying-logos-in-web-search-results-216668
• http://moz.com/community/q/can-we-outrank-the-google-places-local-listing-7-pack-in-2015

I hope this helps,

Tom

[MiriamEllis]

Hi Gavo!

The link Richard has shared will take you to the Moz's most recent industry expert survey of the key factors that contribute to local rankings. If, however, you are new to Local SEO, understanding the meaning of some of the terms in the survey may be a bit of a challenge, in which case, I recommend that you read your way through the Moz Local Learning Center:

http://moz.com/learn/local

This is a free library we've developed which covers many of the basics of getting a local campaign going. I think you'll find it helpful!

[LindaBuquet]

The Local Ranking Factors is sort of the industry bible.

And I'm glad you brought up the Moz Local Learning Center Miriam. I keep meaning to do a post about it. Great resource!

[BlueprintMarketing]

sometimes I forget that there but it is an excellent resource Miriam!

One thing I think is valuable but not free would be attending conferences like MozCon and searchlove

I watched these presentations and learned quite a bit

https://www.distilled.net/store/sl-sandiego-14-danaditomaso/

https://www.distilled.net/store/sl-bos-14-darrenshaw/

https://www.distilled.net/store/sl-london-14-davidmihm/ ( last year I missed London so was not at this one)

free

https://www.distilled.net/resources/local-search-in-2016-wearables-beacons-and-machine-learning/

I think this is an interesting reference as well not because it is going to address the local pack but because it is instrumental to doing well with a mobile site on the web In addition to carrying tons of extra resources.

http://www.feedthebot.com/mobile/

[MiriamEllis]

So glad you guys and gals like the Moz Local Learning Center. That's great to hear! It can even be a useful thing to share with your clients to help them start speaking the Local language with you