Job Posting Page and Structured Data Issue

[dailynaukri]

We have a website where we do job postings. We manually add the data to our website.

The Job Postings are covered by various other websites including the original recruiting organisations. The details of the job posting remain the same, for instance, the eligibility criteria, the exam pattern, syllabus etc.

We create pages where we list the jobs and keep the detailed pages which have the duplicate data disallowed in robots.txt.

Lately, we have been thinking of indexing these pages as well, as the quantum of these non-indexed pages is very high. Some of our competitors have these pages indexed. But we are not sure whether doing this is gonna be the right move or if there is a safe way to deal with this. Additionally, there is  this problem that some job posts have very less data like fees, age limit, salary etc which is thin content so that might contribute to poor quality issue.

Secondly, we wanted to use enriched result snippets for our job postings. Google doesn't want snippets to be used on the listing page:

"Put structured data on the most detailed leaf page possible. Don't add structured data to pages intended to present a list of jobs (for example, search result pages). Instead, apply structured data to the most specific page describing a single job with its relevant details."

Now, how do we handle this situation? Is it safe to allow the detailed pages which have duplicate job data and sometime not so high quality data in robots.txt?

[effectdigital]

First of all those more detailed URLs should have been handled via canonical tags and not via robots.txt

You are probably safe to allow the detailed URLs to rank, try allowing a sample of them to rank whilst keeping others disallowed. First, fix the architecture. Stop using robots.txt and on the detailed URLs, make them canonical to their parents

Once that is done, select a volume of the detailed URLs as a test. Remove the canonical tags from those URLs, allowing them to index. Do they start ranking, performing? Do you get duplicate content warnings?

Depending on the outcome, you may want to lift the canonical tags from all detailed URLs, or even reverse the canonicals so that the detailed pages have ranking preference

[dailynaukri]

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