Brand name in title?

[RaoulWB]

Hi all,

I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?

[Martijn_Scheijbeler]

It could, I would say it's depending on how large of a brand you are in the space that you want to rank for. In tons of cases for bigger brands, it makes more sense to add their brand name to the title of the page in the SERP as it will have a higher awareness of people who are already familiar with it and that's why it'll increase their CTR. In most cases, I would say that it's better to test this assumption at a larger scale to see what the actual impact is of removing/adding the brand name.

[ClaytonJ]

Hi

Yes, in many instances it is better to use other words besides Brand name. We recommend the brand name in title tag on home page,

[Optimal_Strategies]

It all depends on circumstances but in most cases most experts advice leave brand name on main page, contact, about us etc. but not on posts.

[RaoulWB]

Thank you for the replies guys! I understand it depends on many circumstances/variables.

Would it be possible to name some circumstances in which you tend more towards mentioning your brand name in the page title and some circumstances in which you typically wouldn't?

That would be of great help, thank you.

[ClaytonJ]

Each case is different.  That said can give you some general rules we use.  If the Brand name is short ie 6 characters or less.

We use Brand in all Title tags.  - ie | Brand

If long - some Brands 2-3 words we always use Brand on Home Page, Contact Page, privacy pages etc.

Product pages - often go with the product only.  Then after that we just look at individual pages and determine what is best for the consumer and search engines.

Hope that assists.