Google June Core update massive drop in visibility and rank

[Optimal_Strategies]

Following Google Core update in June, I noticed that some websites has seen small improvements or stayed on same positions in SERPs, but our website received nearly 60% visibility drop.

Now, after two weeks, some keywords shows "slight" improvement, while majority of keywords still sits on quite low places in searches. Even others big brands got hit after update, but some competitors didn't and overtook our positions. Anyone else noticed any patterns after update and can share some thoughts?

Thank you.

[effectdigital]

the main pattern I noticed is that people who are doing 2013 'good SEO' and who haven't kept advancing, are rapidly falling behind - whilst those concentrating on the value proposition (watch until Miley stops outlining Issue #1) of their sites are really getting ahead. That video may be from 2012 but in reality, it's only now that value-prop work is becoming much more common, with webmasters concentrating on initiatives like the Skyscraper content technique or Moz's 10x content drive. To put it simply, 'good unique content' isn't good enough now

Going back some years you had Google saying, concentrate on your value proposition! Then some documentation was leaked which showed that they were really driving that point home, with stuff like the E-A-T guidance for their internal teams getting out there

It wasn't long (shortly before or shortly after) that smart guys like Rand began preaching, soon 'good unique content' would die and the effort required to compete would be much, much more strenuous (in order to achieve it)

Around April 2018 it began to 'feel like' these new requirements from Google (E-A-T, value-prop content) were really beginning to move over from Google's review team and into Google's search algorithms. Most people who have come on here recently complaining of drops from April-June 2018 or April-June 2019, haven't shown off sites which scream unique value-prop (or which look like the satisfy E-A-T)

The overwhelming pattern is that, people who have sat back and relaxed into their 'SEO legacy' are getting brutally shaken awake, whilst those whom are forging on ahead are reaping all the gains

[ClaytonJ]

Hi

Have seen it impact many sites. Most down, a few up.  It is the continuation of the roll out or tweaking of the medic update.  So the first major update August 18, then March 19 and then the June one referenced.

It was poorly named as the medic update - it really should be called the "entity update" or the "trump update".  Most are saying it is about content - it is far more complicated than that.  We have recovered a few sites from the August update.  If your business sits within "YMYL" verticals - then there is plenty to be done.  Usually, the largest job however in time, is a content audit, and then a re-write as the content usually coming up short on audit.  The technical elements are just as critical from schema markup to uniform citations etc.

Not sure it helps, but your not alone.