Traffic inconsistency

[zi9gy]

Hello

I verified my website on Google Search Console and submitted sitemap a long time ago. I have been getting data for impressions, but no clicks. However, Cpanel shows that people have been visiting my website, but Google Search Console does not.  The data do not match up. Would you be able to explain why and what can I do about this?

Also, Google Keyword Planner and Ubersuggest does not identify keywords on my website.

Kind regards,
Igor

kRdsaku MFFNnlZ

[effectdigital]

Omg I haven't seen AWStats in years good on you for knowing what it is and that it even exists!

Your traffic figures though, don't prove that the hits are coming 'from' Google. So Google Search Console could be right (maybe those visits aren't from Google)

Search Console only shows your Google clicks (NOT visits), nothing else. It's data from Google's end, it just means people aren't clicking on your search results although they are sometimes seeing them (maybe they are bland and uncompelling)

Even clicks don't = traffic. Errors can happen between the click and the site loading which mean that a click isn't necessarily traffic. Google's data in this area can sometimes be sampled, so you could be right that GSC is wrong - but I wouldn't say it's overly likely (especially since it's data direct from Google)

You can get traffic from Google without getting any users visiting from Google, e.g: if you are visited by Googlebot. Just because Google is indexing you, that doesn't mean users 'from' Google are visiting you

Analytics may have better data for you, if you have Google Analytics installed 'properly'

[zi9gy]

I have just set up Google Analytics and it shows the same data as Google Search Console. The website is 3 months old and considering that I am new to SEO I would assume that people are just not clicking on it.
Thank you for your response!

I have one more problem that I have been pondering about and I would appreciate if you could help me with it too.  Why  SEO tool like Ubersuggest or Google Key Word planner does not recognise keywords on my website?  There are quite a few of them on two pages of the website.

Thank you!

[effectdigital]

It shouldn't show EXACTLY the same data! Just so you know, if you are looking at search query data or anything like that, all you are seeing is Search Console's data which has been 'piped' into GA with no modifications. You need to look at separate stats like sessions, users and / or page views under "Acquisition" to see GA's 'own' data (which is not from GSC)

Obviously if you look at the GSC data in GA, it will be the same as on GSC, as it's literally copy-pasted over. Don't get a false sense of security from that, it corroborates nothing

You need to see if under acquisition, you have any sessions from Google. If you do, then GSC's click data is obviously wrong and cannot be relied upon. Try splitting by default channel grouping, source, medium, or source/medium

[R0bin_L0rd]

I agree with Effectdigital - best method is to go to the Acquisition section and look at the data by source and medium - as well as confirming whether you are getting organic traffic, it means you can confirm where you are getting traffic from if it isn't from Google.

In terms of your keywords question I couldn't say for certain why those tools aren't returning keywords but what do you see if you load your site with JavaScript switched off? Sometimes using JavaScript reliant sites can mean that tools like the ones you describe can't quickly pull content to get suggestions. Couple that with not ranking for terms that these tools may have already picked up and that could lead to what you're seeing. For what it's worth if that is the cause I'd consider server side rendering - the easier you can make it for machines to read your content, the better.

Hope that helps.