Invalid Microdata - How much of an impact does invalid microdata have on SERPS

[oceanstorm]

Invalid Microdata - How much of an impact does invalid microdata have on SERPS??

The Low down.

• We are located in Australia

• We run our business on the Bigcommerce platform.

• Problem is Google is crawling our bigcommerce in USD and displaying our micro data (price in USD instead of AUD)   How much of a problem is this in terms of SEO issues?  We have seen a steady decline or many of our top 3 rankings shift down a few pegs to mid-bottom of top 10.    We're also getting google shopping microdata warnings too.

Hi, I am just wondering how we fix invalid micro data (Price) is displaying USD where we are located in Australia so it should be AUD.

Solutions:

• Does anyone have a solution for this they can help me out with to resolve this microdata issue on the bigcommerce platform (stencil cornerstone based template)?

• Are there any other technical elements at first glance you note on our website that may be a potential cause in the SERP decline from top 3's to top 10's?   URL https://wwww.fishingtackleshop.com.au

[ClaytonJ]

It appears the site has been impacted up by the medic update on 5 August 2018.  Review data and check when the decline spiral started.

In answer to your query Schema has a massive impact on some sites, not sure where your site fits into the schema discussion - but properly executed in the correct circumstance schema is only beneficial. It would have to be a technical audit on why the wrong pricing.. as a .com.au with an Australian based platform.. should be coming up in AUD..