Changed url and now not listing

[Staunton_Rook]

hi guys

I had this page "https://www.stauntonrook.co.uk/marketing-services/offline/corporate-identity/" indexed in google at position 5 for a search term, after some research in the keyword planner I decided to change my url to https://www.stauntonrook.co.uk/marketing-services/offline/logo-design/ because I wanted the keyword in the url. I added a 301 redirect to the htaccess and removed the old page from google using webmaster tools fully expecting the new url to drop back in anytime hopefully in a better position than 5, now after a good week or so, still nothing

also doesn't seem to be in any of the other search engines either

I've updated the xml too

any ideas?

[effectdigital]

Another thing that affects the effectiveness of a 301 redirect, is the 'similarity' of the content (in machine terms, I'm talking about Boolean string similarity). If the content on both pages is highly similar (say, 75% similar) then most of the SEO authority will transfer across. If the content is not very similar at all, what you are doing is replacing 'proven' content with a new, unknown quantity which is a risk to Google. As such, the new content will have to prove itself