Why i get bad results since 4 monthh ago

[avaye]

hi...i have website...and i was in first place in page1  since 4 month ago. but somehow i take 5th place . its weird because whin compare my moz results there really better in number and better da and pa and lower spam score. why they get better result in my main kewords???!!!

this is my website

saadatrent.com

and this is main keyword "اجاره ماشین" + "اجاره خودرو"

[ZozoMe]

Hi Avaye,
The reason can be that your competitors are constantly working on their pages and improve them. So google could decide their pages are more relevant for the users.May be it is time for you to refresh the content? Make it more useful for the potential clients? When was the last time you improved the page?

[avaye]

hi

thanks for answer

whats the meaning of improve?

it means update my blog and articles?

or change something in website structure?

[NickSamuel]

Hi Avaye,

Unfortunately "improving your SEO" is such an incredibly broad term, it's going to be hard to give a super specific answer within Moz's Q&A Forum.

What ZoZoMe was trying to say I believe is that the search engine results in Google are constantly changing as Google changes its algorithm and looks to improve its search results. Just because you previously ranked 1st place doesn't guarantee that you will in the future. In addition to Google changing, your competitors may have also improved the quality of their website and competing pages.

Here are a few tips:

• Check the top 5 search results and benchmark them against your website
• Do a site speed audit and see if you can improve the loading time of your webpage e.g GT Metix or Google Page Speed insights
• See if you can update the page you are trying to rank for and add new high quality information or optimise your meta data again
• Build new high quality bank links by doing some outreach

Hope this helps!

Nick