The factors considered in the new domain authority algorithm? On-site factors we can use to compare with competitors? Is having an NA as a spam score a bad thing?

[CQMarketing]

Does anyone know the factors considered in the new domain authority algorithm other than spam score and complex distributions of links based on quality and traffic?

Does anyone know of on-site factors we can use to compare with competitors to try and improve DA?

Is having an NA as a spam score a bad thing?

[dave.kudera]

Hey there - thanks for reaching out to us.

The new model gives search marketers the ability to more accurately judge the value of a site and their work.

The new Domain Authority score offers a more accurate representation of a site’s ranking ability through a machine-learned model that is set to keep pace with Google’s algorithm updates. The model includes proprietary metrics link Spam score and link quality patterns.

The inclusion of Spam Score and link quality pattern identification mean that links from valuable sources will be given more weight in the calculation of DA than links from spammy sources.  With spam score, we are measuring the spam score of sites that are linking to you, your own sites spam score does not impact DA.

We’ll continue to improve our Domain Authority and Page Authority algorithms and strengthen our link index as the search landscape changes. In terms of future updates, we anticipate this new DA model being quite stable over time. We will keep track of possible changes that we might need to make and we’ll be sure to keep you updated.

I hope this helps but please let us know if there's more we can help to clarify!