Site move-Redirecting and Indexing dynamic pages

[bgvsiteadmin]

I have an interesting problem I would like to pick someone else’s brain.

Our business has over 80 different products, each with a dedicated page (specs, gallery, copy etc.) on the main website. Main site itself, is used for presentation purpose only and doesn’t offer a direct path to purchase. A few years ago, to serve a specific customer segment, we have created a site where customers can perform a quick purchase via one of our major strategic partners. Now we are looking to migrate this old legacy service, site and all its pages under the new umbrella (main domain/CMS).

Problem #1 Redirects/ relevancy/ SEO equity

Ideally, we could simply perform 1:1 - 301 redirect from old legacy product pages to the relevant new site products pages. The problem is that Call to action (buy), some images and in some cases, parts of the copy must be changed to some degree to accommodate this segment. The second problem is in our dev and creative team. There are not enough resources to dedicate for the creation of the new pages so we can perform 1:1 301 redirects.

So, the potential decision is to redirect a visitor to the dynamic page URL where parent product page will be used to apply personalization rules and a new page with dynamic content (buy button, different gallery etc.) is displayed to the user (see attached diagram). If we redirect directly to parent URL and then apply personalization rules, URL will stay the same and this is what we are trying to avoid (we must mention in the URL that user is on purchase path, otherwise this redirect and page where the user lands, can be seen as deceptive). Also Dynamic pages will have static URLs and unique page/title tag and meta description.

Problem #2 : Indexation/Canonicalization

The dynamic page is canonicalized to the parent page and does have nearly identical content/look and feel, but both serve a different purpose and we want both indexed in search.

Hope my explanation is clear and someone can chip in. Any input is greatly appreciated!

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