Ranking at 2 and 3 for a Desired Keyword - But Missing #1

[photoseo1]

I have a keyword I usually rank #1 for "Maui Beach Wedding" that I am now ranking 2 and 3 for with two separate pages below:

My home page: https://simplemauiwedding.net

and the below internal page I am linking from my home page that I really want that term to rank for.

https://simplemauiwedding.net/beach-wedding-packages

What is the best way to pass the authority from one to another for this particular keyword. I want this URL https://simplemauiwedding.net/beach-wedding-packages to rank for the term, not my home page which has a link pointing to this page from my home page which I was hoping would point the authority to it for the term.

What are some other ways to signal which page I prefer Google to pick up for the keyword I want to rank for?

Thanks

[MiriamEllis]

Hi Steven,

I believe this WB Friday will be quite apropos to your question: https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday

*But do remember, rankings are not static. Where you may be #2 for one searcher, you could be #1 or #10 for another, particularly for localized phrases like the ones you are targeting.

[alexspur]

Hi Steven,

If you are certain that you rank 2nd and 3rd for the "Maui Beach Wedding" keyword you might want to take a look at the content and keywords on both pages. I see you have used the exact match "Maui Beach Wedding" keyword 3 times on your home page and it's the strongest one on your website. It's not a surprise that Google wants to rank it. Even if you add it 38 times on your other page Google might still not drop the home page for this search term.

Another problem is that the content of the two pages is really similar too. "Maui", "Wedding" and "Beach" keywords are mentioned a lot and used in different variations on both pages. You should try to improve the content in a way where you don't mention the same things on both pages that much.

[photoseo1]

Thanks for the help and ideas. I appreciate you taking the time to help me out