Ranking keywords

[Timberwink]

Is there a way to utilize our currently ranking keywords. I don't think editing the url would be a good idea. What areas of these pages should we improve? Or is it better not to do anything.

[Nozzle]

It's a good idea to audit each page and improve upon the optimization if needed. I agree that editing the URL is not needed in most cases.

First, make sure you follow a keyword map that shows which pages should rank for which phrases. So assign each keyword to the correct page.

Then, decide which keywords from the map for a specific page should be in the title tag, heading tags, content, alt text, and from internal links to this page from other pages.

For any keywords currently ranking well, you should test a few optimization tweeks to see if you can improve your ranking a little bit.