What is the difference between Keywords Lists and Keywords Labels?

[hppcseo]

What is the difference between Keywords Lists and Keywords Labels - Aren't they both just ways to create logical keyword groups?

Also, what does the Tracked label imply - If a keyword is added to a "keyword list" does it also automatically get tracked?

[meghanpahinui]

Hi there!

Thanks so much for the great questions! Sorry for any confusion around this. Keyword Lists are used in our Keyword Explorer tool to help with keyword research. The keywords in your keyword list here may not be ones you're ready to track long term in your Campaigns or that you're scoping out for data/more research. I have a guide here that talks more about these and how to use them which may be helpful.

Keyword Labels are used within your Campaigns to help group your keywords so you can sort and filter them into different segments, if needed. We talk more about this here in our Help Hub, as well.

Within Keyword Explorer, we'll mark a keyword as "tracked" if you are tracking that keyword in a Campaign. Adding keywords to your Keyword Lists in Keyword Explorer will not automatically track them in your Campaigns.

I hope that all helps to clarify! If you have any other questions, feel free to send us an email at help@moz.com.

[hppcseo]

A follow-up question - when should I be adding keywords to "Lists" vs. "Campaigns"? What are the pros and cons of each feature? The guide doesn't quite address these questions.