Creating Individual Posts w/ Excerpts from Expert Columns On Your Website

[LindsayE]

Hey Moz Fam!

I have a question regarding adding excerpts from guest posts/expert columns to your website. The reason this came up to begin with is we want to find a way to track ALL our social media posts engagement. When we share guest posts links, we obviously cannot track when someone clicks it since its not going to our own website. The idea was if we create an individual page with an excerpt from the guest post, then add a "read full post" button that links back to it, we could then instead share that excerpt post from our website to social media so we can track it. Then the user could go to view the full post on the actual guest article from there if they wish. We wanted to create a page titled "Media" and have all those posts categorized to fall on that page. Then canonicalize all of the individual posts to the top level media page.

My question is... we've spent a lot of time and money on creating pages with unique quality content and updating any thin content to make it not thin. These new excerpt pages will be thin content, is that going to negatively impact our SEO? We're not trying to rank these excerpt pages or anything. I just want to make sure that adding these excerpt posts with only 100-200 words each is not going to hurt our overall SEO strategy.