Need advice on redirects

[seoanalytics]

Hi,

I have new web addresses for my subpages. None if them have external links. Should I do redirects to the new pages or just leave the old pages in 404 and let google crawl and rank the new page. I am asking because my current pages don’t have a good ranking and I am thinking starting with a clean url is better.

Thank you,

[JohnSammon]

Hey there! I would still 301 redirect the pages. Even if the pages do not have any external links, Google may value them from the number of inner links pointing to them and the age of the pages. Google also sees a high 404 page ratio as an indication of an unhealthy website.

Thanks!

[seoanalytics]

Thank you. I will redirect in the case.

How long do i have to redirect. Is it ok to do the redirect 48 hours after the website is online ?

[JohnSammon]

Yeah - you are fine. Whenver you get a chance to. We've redirected URL's for websites that we switched 3-6 months prior to us working with them and the equity was transferred over. I hope that helps!

[jasongmcmahon]

Hi there, depending on the CMS you're using you should consider adding 301 redirects as part if the site build

[seoanalytics]

Thank you,