Search visibility consistently low. No apparent cause.

[SimonZM]

I'm trying to nail down why a site would be consistently showing a search visibility of 1-2% whilst similar competitors are in 20-30s.

There are no site errors reported. Sitemap, robot.txt, meta titles & descriptions, key word presence, alt attributes, load times, canonicals, etc all check out as fine. Backlinks profile is healthier than competitors'.

Yet even searching for our main product the result links to an obscure blog page rather than our main site, despite the presence of identical and similar keywords on our homepage, in our title, h1 tags, web address...

Site content and design seem subjectively good and at the very least matches better performing competitor site's.

Does anyone know of any less visible reason as to why a site would be tanking so badly in search rankings? Have checked using other SEO tools and they all report the same as Moz.

[JohnSammon]

Hey there! Is it possible to share the link to your site so I can explore using a few other tools that I have?

[evolvingSEO]

Hi Simon!

As John said, a link to your site or a little more detail would be helpful here.

There's a lot of reasons a site's visibility could be low (a technical issue, low-quality content, poor keyword/page alignment, high competition etc). I know you're saying these things check out, but it's better to be able to take a direct look at things.

It could also just be a metrics/data issue or misinterpretation. For example, visibility percentage can be impacted artificially by the keywords added to a rank tracker.

A better way to look at it might be - have you seen a major change/drop in clicks in search console? If so, can you narrow it down to a specific date or segment it out to find specific keywords or pages that lost visibility?