How critical is page speed: average vs fast is it worth the effort?

[AshShep1]

Hi most of our pages are rated as "medium" for optimisation by the google page speed tool and with an average speed of 2.5 seconds compared to my competitors whose pages are rates as "fast" and have a speed of less than 1 second!

We use the DNN platform & my web dev has said that he cant squeeze anymore from the platform and that to get the same speed as my competitors will need a platform development which it out of our control.

My question is, is it worth moving our site to another platform that can achieve these fast speeds or is the difference between medium and fast not worth it - i am mainly looking at it from a google ranking signal perspective.

Ash

[MiriamEllis]

Hi There!

Check out these case studies: https://searchengineland.com/mobile-speed-case-studies-push-for-faster-page-loads-295331

I think they may be of help to you!

[JohnSammon]

To piggyback on what Miriam has posted - yes - it's worth the move. Some hosting companies will offer to move your website for you should you give them access to the server. I would recommend siteground if you have a WordPress website. The faster you can get it to load, the better.

Thanks!

John