Miffed about why the page isn't ranking!

[KellyDSD86]

HI all - hope you can help

We seem to be dropping back and fourth completely on one of our key terms and I really don't get it. The home page seems to now be ranking for another but I have made a page purely for this main term and whilst it was starting to rank well , we have now dropped off for it. Anyone able to lend some advice?

[KeriMorgret]

Hi!

Could you give any details about the page or key terms? How competitive are the main terms? Can you disclose the site?

Any messages in Google Webmaster Console?

How is your traffic in your analytics? Has it dropped, or is it doing OK still?