Client following good SEO practices getting hammered by those following bad in SERPs?

[PerSqM]

This post is deleted!

[Roman-Delcarmen]

can you share the URL of your competitor?

[PerSqM]

sure, there are two main competitors actually who both do very well in SERP despite any good apparent SEO

1. First is https://www.massagepeoplelondon.co.uk/ ... although they seem to have dropped from posn 1 to 7 or 8 over the last week, as we noticed after posting our question today!

2. Second is https://massagejoy.co.uk/

Hope that helps and look forward to your thoughts!

[Roman-Delcarmen]

https://www.massagepeoplelondon.co.uk/

• Ahrefs URL rating 31
• Ahrefs DR rating 19
• Referring Domains  319
• Moz DA 33
• Moz Linking Domains 316

https://massagejoy.co.uk/

• Ahrefs URL rating 26
• Ahrefs DR rating 1.7
• Referring Domains  99
• Moz DA 22
• Moz Linking Domains 105

So I as see both are local business related to massage, keeping in mind that I don't have anything to compare I will give some checkpoints

First of all, you need to check your link profile, how many links are pointing to your site, what kind of links, what is your most common anchor text, are your anchor text related to your main keywords.

The second most important point is the performance of your listing assuming that you have been working in your local listing, how well is your accuracy? how many local mentions do you have? how many local backlinks do you have?

What about your map pack, have been working on building social signals to your site

Just to give you an example of what I'm talking about, these a link intersect report. These sites are pointing to your competition (this is a quick overview). So the first question that comes to my mind is how many of these are actually pointing to your site?

• smartbusinessdirectory.co.uk
• getsurrey.co.uk
• find-open.co.uk
• burtonmail.co.uk
• hertfordshiremercury.co.uk
• leicestermercury.co.uk
• hinckleytimes.net
• essexlive.news
• croydonadvertiser.co.uk
• ispionage.com
• kentlive.news
• birminghampost.co.uk
• getwestlondon.co.uk
• eprnews.com
• fulhampages.co.uk
• mysheriff.co.uk

When you start to answer those question you will start to understand what is happening to your site

IN SUMMARY

• Check your link profile
• Check your business listing and local mentions/citations
• Check your maps
• Check your On-page ( I assume that you made your KW research but is still important to mention it)
• Another good point is to check your schemas massagepeoplelondon.co.uk has schemas for an _organization, local business, header, website, footer, breadcrumbs and site navigation _

I hope this info will help you to answer your question