UK Serps

[PeterM22]

Hi there,

I have a website that is aimed primarily at the US market. However, I have the option to make some content for people in my niche for people in the UK. Is there anything I can do to help the site rank on google.co.uk for the UK content, baring in mind that most of my content is aimed at the US.

Thanks,

Peter

[Svetoslav]

First I will start with the most annoying and obvious answer - try to get as many backlinks as possible, most of them from sites which are firmly associated with the UK market.

You can also try providing the UK content under a subdomain, or even better - a /folder on your site. Then you will be able to associate it with the relevant market on Google Webmaster Tools. If you go with a subdomain, that might be better if you submit your site in local listings. This post by Rand Fishkin on ranking in Google Local if found useful for ideas about local listings.

Regards,

Svet

[PeterM22]

Thanks Svet!