A new client has image urls showing above their page rankings for the same key phrase.

[Marketing_Optimist]

New client website https://yorkshirefoodguide.co.uk/ has for some key phrase searches the URL for an image showing above or as well as the url for the landing page. I'd be happy for it to show in the image pack but I want to url to rank in the main serp.

The site is in WordPress and I'm sure this is just a setting I need to manage.

Can you help please?

[RuthBurrReedy]

How are your links to these images coded? Sometimes Google has trouble understanding that something is an image. For example, OBJECT tags can be rendered by Google's renderer, but won't be treated as images/show up in image search. The same is true for images in an img srcset set, unles that srcset also has a value for "src= ". Are these images showing up in image search? What format are the images (jpg, png, svg, etc)?

If the site is brand new, it could just be that Google is testing out different URLs for the SERP (pretty common with new sites) and will naturally filter out the less-useful ones over time. I can understand not wanting to just wait around on that, though.