How to get readers to engage with content

[Enertiv]

Hi everyone!

Over the last year and a half, we've ramped up our content generation and have now hit our stride with a steady stream of blogs and videos.

Both qualitatively and quantitatively, we are seeing great results.

The problem is that the qualitative feedback is always passive. When we see clients, partners, etc. in person, they tell us that they love the content, but no one ever leaves comments or uses the call to actions to submit their info. There are some social shares, but now that LinkedIn no longer has a counter, it's hard to tell how much.

I'm looking for advice on strategies to get more active engagement with our content. The ideal outcome would be active conversations and lead generation.

Thanks everyone!

[MSGroup]

Hi, this is something that we have actively been tackling recently.

It's hard to tell what kind of content you're making from your post but as a wholesale product company, we sell items to shops. A lot of our wholesale content centres around shop layouts or displays. It's something that independent shopkeepers have told us they like to see, so we've spent a lot of time on it.

We've found that the best way to encourage readers to become contributors is to start by approaching some of our more outgoing clients and asking them to provide content. We then **heavily **credit them, link to them, thank them and quote them throughout the piece. Before you know it, the shopkeepers that read that content want the same thing for themselves and are much more likely to engage with the contact form.

This content works well for lead generation because it means that we can show shop owners contextual examples of our products looking well.

Just a small example with no quantitative data but I hope it helps in some way.

Ross