How to fix canonicalization so Google shows our company's website and not LinkedIn

[mikleing]

I work for a company that builds and manages apartments. I would like to know how we can fix canonicalization.

You see, we have been posting our company's blog articles not only on our company's website, but also on LinkedIn. When people search for one of our articles, Google is  displaying the article for LinkedIn. Except, that's not what we want. I'd prefer for Google to display our company's website, to drive more traffic to our website and not LinkedIn.

For instance I just Googled the title to one of our company's blog article "Great Leadership is about Influence not Authority." The first thing to show up was a link to see the article on LinkedIn. There was nothing referring to our company's website.

Here is a link to the LinkedIn account where we have been posting the blogs:

https://www.linkedin.com/pulse/great-leadership-influence-authority-mike-kaeding/

Here is a link to the same article, but on our company's website:

https://www.norhart.com/blog/2018/08/08/great-leadership-is-about-influence-not-authority/

Why is Google showing the article for Linkedin and not our Company's website?

Might LinkedIn have canonicalization over Google? If so, how might we be able to reverse this and drive people to our company's blog instead.

Any ideas I'd greatly appreciate it!

Thanks.

[KevinBudzynski]

Publish on your site first w/self canonical. Wait for it to get indexed and then publish over at LinkedIn. What is probably happening is that the LinkedIn article w/self canonical is getting index before its on your site so Google shows the LinkedIn version as the preferred version. Good luck!

[KaneJamison]

Agreed with Kevin on the timing - give it 1+ weeks after publishing on your site to syndicate it elsewhere.

Unfortunately LinkedIn doesn't offer a canonical option that I'm aware of, unlike others such as Medium who I think are offering it. As a resutl, the LinkedIn post should have a citation back to the original post. Something like this:

This post was originally published on our blog at https://www.norhart.com/blog/2018/08/08/great-leadership-is-about-influence-not-authority/ - take a look here at the rest of our XYZ insights on how to be a better leader.

Putting this at the end of the post is fine. Italicizing or formatting it differently is fine. Adding or tweaking a call to action on why they should go to your site and subscribe or whatever is fine.

Good luck!