Schema Markup for property list

[Trazo]

My Client has a Real Estate directory with many landing pages for specific properties and locations, example:

https://www.laguiainmobiliaria.com.mx/casas-en-venta-queretaro/

This landing page is a list of New Houses in Queretaro.

The properties appear dynamically, because this landing pages works trough a WP  Query. So the list changes every week.

We are preparing each listing to have a Product Markup as trulia. But what would be the appropiate markup for the list of properties?

An itemlist markup seems imposible because the list is dynamical, so maybe Markup as an article? in the description: List of houses in Queretaro?

[Roman-Delcarmen]

Hi Trazo

First, you need to keep in mind that not all the schemas available can be implemented. So you need to focus on those schemas that are supported by Google, Bing, Yahoo, Facebook and so on.

• Introduction to Structured Data (Google)
• Marking up your site: Overview (Bing)
• A Guide to Sharing for Webmasters (Facebook)

So the first thing that you need to do is read the documentation above.

In the second place, you will need to figure out to implement. Add a plugin in your case is not an option at all. If you are going to work on a few pages you can use it. But if you need to deal with a large number of pages and listing you cannot scale if every day more and more content is added to your site.

So the best way that I found to deal with this type of schemas implementation is using Google Tag Manager.

So you will create a template for every schema that you want to implement and insert the code dynamically based on your needs. Also, this allows you to have control over all your schemas in a single place.

I hope this info helps you.

Regards

[Martijn_Scheijbeler]

Google Tag Manager? Which is not recommended by Google at all for structured data implementations?

Look into itemList in combination with Product Schema.org, what you could do here is make sure that the template in WordPress has this embedded in the code. So, in that case, you'll make sure that the content is marked up in the right way and you don't have to worry about it when you have content that is being deleted/updated/removed.

[Roman-Delcarmen]

Google Tag Manager is a tool which can easily add scripts or pieces of code to a page.
You can use Google Tag Manager to implement Google Analytics and create, for instance, events.

There are several advantages to using Google Tag Manager to implement structured data. The most important one is that it allows you to generate tags, triggers, and variables, which means that you can apply the same code again and again on different pages. In the end, this will save you a lot of work. Google Tag Manager also features a preview mode, which allows you to check whether you successfully implemented your data immediately.

For more information

• https://searchengineland.com/add-schema-markup-site-using-google-tag-manager-272516
• https://yoast.com/structured-data-google-tag-manager/
• https://moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags

I usually use GTM+Schemas and it works for me. If you have to implement it manually on a small website its ok. But in a website with 5000 listing pages, well, in my opinion, does not make sense.

[Martijn_Scheijbeler]

Hi Roman,

Ok great, you're at least also of the opinion that bigger sites will need an actual implementation. I want to make sure to at least mention these articles too, to not give people the idea that they should all go ahead to implement it through GTM, as it's still not a recommended way to go:

• https://www.upbuild.io/blog/dont-use-gtm-for-structured-data/
• http://www.thesempost.com/google-dont-rely-google-tag-manager-structured-data/
• https://www.seroundtable.com/google-google-tag-manager-seo-24984.html (see the Tweets mentioned in this article, it's based on John Muellers reply to my Tweet about all the down sides of implementing GTM for structured data).